April 26, 2011: The Bing bar tried over and over to install itself on our new computer. It would not take “No” for an answer. I finally had to restart, to get Bing to stop trying to install its bar. Normally, this would make me angry. Today, it gives me hope.
The funny thing is that I was using Internet Explorer, which is a Microsoft product. Bill Gates, you could have pre-installed the Bing bar in my new computer’s copy of IE. I sort of wish you would, moving forward.
I knew to restart. This made the Bing bar stop trying to take over and make Bing the default search site on my new computer. New users won’t be as savvy.
If Microsoft chose to pre-load the Bing bar on all copies of Internet Explorer that shipped with new computers, I think Bing could take over Google’s market share. My model is the very same company, Microsoft. I am old and I remember how Microsoft took over Apple’s market share.
In the 1980s, Steve Jobs gave free Apple Macintosh computers to most of the school districts in the US. He hoped kids would become accustomed to the Mac OS and buy one for themselves. This plan seemed to be working.
However, Bill Gates got NEC and a bunch of other cheap computer manufacturers to ship their cheap computers with Microsoft Windows pre-loaded. More people bought the cheap Windows computers than the expensive Mac OS computers. Software developers catered to Windows machines because they were a larger market.
Why do I sort of wish Bill Gates would pre-install the Bing bar in new Windows computers and take over Google’s market share?
Pro: Google’s Panda algorithm change was a good idea in theory, but in practice it has raised stolen copyrighted work higher in search results than the authors’ original work. I can’t go into specifics without messing up the investigation that is underway. If more searchers used Bing, then these authors might recoup some of the advertising revenue they are losing.
Con: Google itself is a source of much of the available advertising revenue.
The Android operating system perhaps is what will ultimately take away Google’s market share. Smart phones search the Internet without the need for Google or Bing.
Video: The “Bing Bar” at the 2011 Sundance Film Festival
Microsoft is reaching out to consumers by hosting a “Bing Bar” at big events. Bing hosts interview celebrities about the events. On the video, graphics show how these interviews could look as Bing search-engine results.
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