March 29, 2017

How to Track Page Views Using Google AdSense

If you’re using Google AdSense to monetize a blog or some other online content, you may already be tracking your page views and a host of other details such as bounce-rates, average time on site, etc. using Google Analytics. If you cannot use Analytics, for example because yours is not the only content on the site and the Analytics data may not be available to you, there’s a simple way you can track your page views,  ad clicks, cost-per-click, etc. using your AdSense account, without any code needed on the content pages themselves. This article will show you how to do so in 5 simple steps, assuming the pages display Google ads with your AdSense code.

Step 1: Log on to your AdSense account

Once you log on, if you don’t already use the new interface, go ahead and switch to it. If you don’t like it, you can always switch back (at least until Google takes it away completely). You should see something like the following screen capture.

Step 2: Click on “Performance reports”

The button is marked by a red ellipse in the above screen capture. Once you click on it, you should see a view similar to the following screen capture. If you don’t have any data yet, the graphic area may be blank except for “No data available” printed in the middle. For the next step, note the red ellipse around “URL channels” near the top left corner.

Step 3: Click on “URL channels”

Once you click on “URL channels” you should see something similar to the screen capture below. For the next step, note the red ellipse near the bottom around “+Add URLs to track”.

Step 4: Click on “+ Add URLs to track”

Once you click on “+ Add URLs to track” you should see something similar to the screen capture below. This is where you begin typing in (or copying and pasting) all the URLs you wish to track, one per line.

Step 5: Click on “Add URLs”

Once you’ve entered all the URLs you wish to track (up to 500), simply click on the “Add URLs” button marked by the red ellipse in the above screen capture. That’s it. You should now see something similar to the screen capture in Step 3 above, the way it looked before you added any URLs. Nonetheless, even though nothing seems different, you’ve officially started tracking your page views and ad clicks.

After a few days, following Steps 1-3, your screen might look something like this final screen capture. You can set the date range at the top right of your AdSense panel, as usual. The graphic portion (unless you fiddle with it) will show the total of all URLs you’re following, with the green plot showing estimated earnings, and the blue plot showing the number of ads served.

To be clear, this is a workaround. Google Analytics is a powerful analysis package, and if you can get your Analytics code to be placed in the appropriate part of each of your pages, you’ll have access to much more information and many more tools than provided by this method. However, if you cannot use Analytics, this method will at least allow you to track which of your pages is being viewed each day, and which pages are getting ads clicked. You’ll also see which pages are getting how much ad revenue for you each day.

Finally, note that if you have a page URL example.com/automotive on which ads are served, and others such as example.com/automotive/honda, example.com/automotive/toyota, and example.com/automotive/nissan on which ads are served, the first of these will include not only its own ads, but also all the ads shown and/or clicked on all the others. This is because the URL tracking on AdSense considers that URLs which are the “trunk” of other URLs as if they’re higher level summary pages, and thus sums them all together there. In the above example, if the top level automotive page itself had 10 views, the Toyota page 3, the Honda 5, and the Nissan 2, the automotive page URL line would show 20, which is its own 10 plus the 10 from the 3 lower level pages. This means you need to be a bit careful to avoid double-counting in such situations.

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